Sales AI Fundamentals: Strategy, Research & Personalization
Your complete guide to using AI strategically in sales. Learn to customize ChatGPT, research prospects with Perplexity, write powerful prompts, and turn insights into personalized outreach. Perfect for sales professionals ready to work smarter and close faster.
Start the course
5
video lessons
4
lesson modules
Meet Your Instructor
Jennifer is a sales professional passionate about human-first selling and the smart use of AI in the sales process. She has experience across the sales cycle, from BDR to AE environments, in SaaS and consulting, working daily with prospecting, outreach, and pipeline creation. With her course at Sheai Academy, Jennifer turns artificial intelligence into a practical co-pilot for salespeople: helping them research accounts faster, write better cold emails, structure follow-ups, and prepare for meetings with more clarity and less stress. Her goal is simple: make AI accessible for sales reps so they can save time, protect their energy, and focus on what really closes deals, real conversations, and genuine relationships.
Course Highlights
ChatGPT Persona Customization: AI Setup Before Going Live
Transform generic AI responses into tailored sales support by teaching ChatGPT your role, industry, and communication style. Configure once, then every conversation automatically aligns with your ICP, tone preferences, and sales methodology.
Start the course
Context Engineering: Give AI the "Why" Behind Every Request
Replace ambiguous prompts with the three W's framework: Who it's for, What the background is, Why you're reaching out. Provide ChatGPT with prospect details, relationship history, and situational context so it generates emails that reference specific pain points instead of generic benefits. This precision eliminates the awkward "clearly AI-written" feel that kills response rates.
Start the coursePre-Call Intelligence: Company Context That Wins Meetings
Generate comprehensive prospect briefs with a single prompt requesting business priorities, news updates, and technology initiatives. Perplexity scans the entire web and delivers CTO-level insights, strategic moves, and competitive positioning formatted for immediate use. This research depth replaces manual digging through press releases, LinkedIn posts, and quarterly reports.
Start the course
Eloise Newnham
"As an entrepreneur, having a step-by-step guide on how to implement AI can change your entire business. I feel like I hired 10 employees in one afternoon after one of their courses (and I'd already taken other trainings!)"
Marie Voillet
"With so many options available these days, it can be challenging to know which tool to choose for my needs. SheAI team's listened carefully to what I do and truly understood my specific requirements, suggesting tools that have been genuinely helpful for saving time and improving my efficiency at work. Thank you!"
Gilda Alvarez
"I've been supporting this company since its launch because they're tackling one of the most critical issues facing our society today - the gender gap. I'm genuinely impressed by their work, and the community they've built has helped me forge some really meaningful professional connections."
Jenna M.
"SheAI makes AI content easy to understand in a completely non-threatening environment. Women use AI at far lower rates than men but this organization is working to close that gap. Truly an impressive group!"
By the end of the course you will...
Research prospects strategically using Perplexity to uncover industry context, company priorities, and ICP pain points before you ever send an email.
Master personalized outreach at scale with the 6-element prompt formula and a customized ChatGPT that understands your voice, role, and sales goals.
Save time on admin tasks while maintaining authenticity by automating research, drafting, and CRM updates without losing your human voice.
Apply ethical AI practices by protecting client data, avoiding generic outputs, and keeping strategic judgment with you.
Earn a United Nations 🇺🇳 certificate demonstrating your expertise in Sales AI Fundamentals.
Start the courseChoose How You Want to Grow in AI
Both options include access to the SheAI community.
The difference is continuous leadership-level growth vs. hyper focus.
Continue Your AI Journey
Loved this section? There’s so much more waiting for you! Our AI courses for women are designed to spark confidence, creativity, and growth at every step of your journey.
